Brand Marketing Manager at Kohler Co. | Kohler, WI | $101K/yr – $156K/yr

Kohler Co.

Brand Marketing Manager

Kohler, WI (On-site)

$101K/yr – $156K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand strategy and integrated marketing for Kohler with cross‑functional GTM planning, launch execution, and cross-channel campaigns.

Own go-to-market planning and launch execution across product categories.
Must-have: 3–5+ years in consumer brand management.
Standout: Cross-functional leadership with budget ownership and KPIs.

Job Description

Responsibilities

Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace.
Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution.
Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization.
Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
Sales Training & Activations: Consults on the development of communication tools to aid product training for Sterling and Distributor Sales associates, leads brand activations to drive awareness/interest among internal and external customers.
Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category.
Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis.
Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.

Requirements

Bachelor’s degree in marketing or equivalent.
3-5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.
Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.
Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.
Strong communication and presentation skills for internal and external audiences.
Creative thinker & storyteller.
Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.
Travel to trade shows, customer visits and training as needed, approximately 15%.

Preferred

MBA preferred.

Benefits

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
We’re a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

Kohler Co.

We’re a community of creators. Status quo busters. Difference makers. For more than 150 years, we’ve built our business on a singular mission—helping people live gracious, healthy, and sustainable lives. Thanks to the passion, craftsmanship, and ingenuity of our associates around the world, our business has expanded across the globe with a diverse portfolio of brands. Today, we’re one of America’s oldest and largest privately held companies. We manufacture smart kitchen & bath products and host world-class hospitality experiences. At 30,000 strong, we’re the driving force behind so much meaningful progress as we strive to #BecomeMoreAtKohler—individually and together. We’re unafraid of bold action and inspired to design better tomorrows. Here’s to the next 150 years. Learn more about Kohler's hiring practices to help you avoid recruitment fraud: https://www.kohlercompany.com/careers/how-we-hire/recruitment-fraud/

Kohler, Wisconsin, USA

14K employees (1,126 in marketing)

www.kohlercompany.com/careers