Brand Marketing Manager-Eureka at Midea America | USA

Midea America

Brand Marketing Manager-Eureka

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Assist in executing the brand’s growth plan across retailers, launches, and campaigns within a cross-functional team.

Own day-to-day brand activities and online promotions aligned to the brand strategy.
Must-have: 5–7 years in marketing with analytics and category experience.
Standout: Involves NPI GTM, health-of-business reporting, and cross-functional launches.

Job Description

Responsibilities

Assist in the execution of the brand’s integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
Work with the Sales and Digital Sales Teams to support the relationships with retailers and agency partners and report on business results. Be accountable for the execution of specific online brand activities (e.g. consumer and trade promotion activities, social media, etc.).
Lead operations in the launch of new products, product upgrades, and new packaging alongside a cross-functional team.
Assist in developing brand strategies to drive brand growth in a growing category.
Co-Lead the day-to-day operational activities, including NPI GTM, health of business reporting, and brand campaign plans
Assist in developing presentations internally and externally to customers across all classes of trade.
Develop in-depth understanding and become a “Category Expert” with a strong understanding of the competitive environment in which our brands compete.

Requirements

BA/BS required
5-7 years in Marketing or relevant category.
Excellent analytical skills and experience with category analysis.
Familiarity with common consumer marketing research tools and techniques such as Nielsen data.
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).
Problem solving/ solution-oriented mindset.

Benefits

Insurance package.
401(k).
Work life balance.
Comprehensive benefit package, to learn more, please visit Careers Page (midea.com).
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Midea America

3.7 Glassdoor

Midea America Corp. is the U.S. subsidiary of Midea Group, one of the world’s largest and most trusted home appliance companies. Headquartered in Parsippany, New Jersey, with an innovation hub in Louisville, Kentucky, we’re focused on reimagining how appliances can make life a little easier for U.S. consumers. We believe innovation should be both accessible and affordable — offering thoughtfully designed, surprisingly practical products that meet consumer needs. That’s why our lineup, from refrigerators and ranges to air conditioners, laundry solutions, and floor care, is built to deliver reliable performance, intuitive convenience, and everyday value. Backed by the global strength of Midea Group, which invests billions in R&D and operates in more than 200 countries, our U.S. teams are empowered to think boldly, act locally, and execute with purpose.Whether you're an engineer, marketer, designer, or builder of ideas, we’re looking for passionate people who want to help shape the brand, reimagine appliances, and improve life at home—and have fun doing it.

Founded in 1968

Parsippany, New Jersey, USA

534 employees (50 in marketing)

www.midea.com/us

63% recommend to a friend

76% CEO approval