Responsibilities

• Support execution and ongoing refinement of brand positioning, messaging, and differentiation across all brands in partnership with Brand Leadership
• Support development and maintain brand guidelines, including voice & tone, visual identity, and messaging frameworks
• Ensure brand consistency across digital, print, retail, sales, and partner channels
• Partner with leadership to implement brand strategy across campaigns and initiatives
• Support and execute GTM plans for product launches, campaigns, and seasonal initiatives
• Translate GTM strategy into campaign frameworks, messaging, and channel execution plans
• Support development of product positioning, value propositions, and key messaging
• Ensure campaigns are effectively executed across all channels
• Support and manage the master marketing calendar across all brands with Brand Leadership
• Ensure execution of the marketing calendar across key channels, including social, email, and DTC

Requirements

• 3-5+ years in brand, product, or integrated marketing (multi-brand or B2B/B2C preferred)
• Proven ability to lead cross-functional initiatives, align stakeholders, and manage multiple priorities in a fast-paced environment
• Experience developing brand guidelines, messaging frameworks, and campaign positioning
• Strong communication skills with high attention to detail
• Highly organized, proactive, and comfortable in a hands-on, execution-focused role
• Proficiency in communications, copywriting, and collaboration with creative teams
• Bachelor’s degree in Marketing, Business, Communications, English, or a related field (Master’s degree is a plus)

Preferred

• Master’s degree is a plus
• Experience with wellness, spa, or medical industries is a benefit

Benefits

• Internal wellness program for employees