Responsibilities

• Assist in the development, design and implementation of brand strategies and marketing campaigns.
• Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Collaborate with the product management team to ensure alignment of product offerings with brand messaging.
• Design compelling brand decks for content creators and licensees that visually and strategically align with our brand values.
• Utilize digital marketing techniques to enhance online presence and drive e-commerce sales.
• Leverage consumer insights to develop brand plans and campaigns that resonate with our target audience.
• Monitor industry trends and competitor activities to inform strategic decisions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in brand marketing or related digital marketing role.
• Strong understanding of digital marketing channels and consumer behavior.
• Excellent communication and presentation skills.
• Proficiency in data analysis tools.
• Creativity and a passion for staying ahead of market and consumer trends.
• Ability to work collaboratively and manage multiple projects in a fast-paced environment.
• Experience with Shopify, Meta Shops, TikTok Shops, Amazon Storefronts.

Preferred

• Licensing experience or knowledge in licensing business beneficial to candidate.

Benefits

• Flexible, entrepreneurial environment in a small but fast-growing startup, where your impact is highly visible.