Brand Marketing Manager | Biossance at THG | San Francisco, CA | $90K/yr – $100K/yr

THG

Brand Marketing Manager | Biossance

San Francisco, CA (Hybrid)

$90K/yr – $100K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive a global GTM and cross-channel marketing leadership for Biossance within THG, owning product launches, partnerships, and sustainability-aligned storytelling.

Own end-to-end GTM strategy and execution across product launches, seasonal moments, and retail activations.
Must-have: 4–6+ years in brand marketing with beauty, skincare, or lifestyle experience.
Standout: experience overseeing partnerships, experiential programs, and sustainability-aligned storytelling.

Job Description

Go-To-Market Strategy & 360 Campaign Leadership
Own end-to-end go-to-market strategy and execution across product launches, seasonal moments, and retail activations
Translate product positioning into clear consumer messaging, campaign frameworks, and cross-channel rollout plans
Develop strategic briefs, GTM decks, content calendars, and execution roadmaps
Ensure cohesive storytelling across PR, social, influencer, retail, and digital channels
PR, Partnerships & Cultural Activations
Manage PR agency relationships, ensuring strategic alignment, performance accountability, and timely execution
Oversee earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns
Lead development of experiential marketing programs and cultural activations that increase brand visibility and deepen consumer engagement
Manage Biossance’s partnership with Oceana, overseeing annual programming, campaign integration, event activations, and cross-functional alignment

4–6+ years of experience in brand marketing, integrated marketing leadership within beauty, skincare, or lifestyle
Bachelor’s degree (BA or BS) in Marketing, Communications, Business, or a related field required
Proven experience owning GTM strategy and executing 360 campaigns
Experience managing PR agencies and external partners
Experience leading partnerships, experiential marketing, or purpose-driven brand initiatives
Strong understanding of the prestige beauty landscape and retail marketing cadence (including Sephora)
Strategic mindset balanced with strong executional rigor
Ability to manage multiple stakeholders and deadlines in a fast-paced environment
Data-informed decision maker with comfort interpreting performance metrics
Excellent communication and presentation skills

Medical, Dental, Vision plans
401K matched up to 5%
Generous PTO (Paid Time Off)
Short and long-term disability
Exclusive employee discounts off THG Brands

THG

3.1 Glassdoor

THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.

Founded in 2004

Manchester, England, GBR

www.thg.com

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