Responsibilities

• Join our dynamic team as a Brand Marketing Manager, where you'll spearhead initiatives that propel our company’s growth and drive impactful business outcomes.
• In collaboration with the Outcome Owner and Director, you will oversee the P&L for assigned brands, strategically aligning marketing plans with our profit objectives.
• You will lead critical subsets of brand project roadmaps, leveraging your expertise to mentor and partner with both internal and external teams.
• Your role will involve independently managing robust brand plans and contributing actively to Brand Strategic Positioning development, ensuring consistent application across all channels.
• You will have the opportunity to shape brand architecture, manage trade-offs, and enhance Gross Margin and brand health outcomes.
• As an advocate for inclusive marketing practices, you'll demonstrate adept agency management and channel expertise, crafting tactics that resonate with brand equity while responding to emerging trends and opportunities.
• Your deep consumer empathy will drive the identification of insights and the development of compelling consumer narratives, translating data into actionable strategies.
• Through regular engagement with distributor sales reps and customers, you'll gather invaluable insights that shape brand placement and equity perceptions.
• You'll contribute to the development of Brand Story, Creative Platform, and Communications Strategy, ensuring alignment with brand objectives and consumer relevance.
• You'll set measurement and learning plans, optimizing campaigns based on results.

Requirements

• Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility;
• OR High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Strong analytical & financial acumen.
• Demonstrated skill in leading and coaching cross-functional teams.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

• Master’s of business administration degree plus 6 years of brand marketing experience; OR Bachelor’s Degree in Business Administration with a marketing or finance concentration plus 8 years of brand marketing experience reflecting increasing levels of responsibility.
• IRI Circana experience.
• Experience Managing a P&L.
• Experience working in an agile environment.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Solid understanding of 3-tier distribution system.
• Brand strategy & positioning experience.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!
• Additional information will be provided before your first interview.