Responsibilities

• Lead the development and execution of integrated brand marketing campaigns that drive awareness and member acquisition for Alo Wellness Club, Digital Studios.
• Partner cross-functionally with Alo Yoga Influencer, Social, Paid Media, PR, CRM, community, Product, and Creative teams to align messaging, launches, and growth priorities across channels.
• Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy, including recruitment, programming, events, partnerships, and creator development.
• Build culturally relevant marketing initiatives that position AWC within fitness, wellness, fashion, and creator culture.
• Develop creator and influencer strategies that drive both brand affinity and measurable growth, with a focus on emerging voices and community-led storytelling.
• Collaborate with Growth and Paid teams to translate brand and cultural insights into scalable paid acquisition opportunities across TikTok, Meta, YouTube, and emerging platforms.
• Partner with Social and Creative teams to shape platform-native storytelling and content strategies that resonate with modern wellness audiences.
• Develop marketing moments, launches, partnerships, and experiential activations that drive awareness, cultural relevance, and conversion.
• Monitor cultural trends, social behavior, platform shifts, and wellness conversations to keep AWC ahead of emerging opportunities.
• Define and track KPIs across awareness, acquisition, and conversion, using insights to continuously optimize marketing performance and platform growth.

Requirements

• 6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns.
• Proven success building culturally relevant, digital-first campaigns that drive brand growth and measurable business impact.
• Strong experience leading cross-functional marketing initiatives across influencer, social, paid media, PR, CRM, and creative teams.
• Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs.
• Deep understanding of Gen Z and Millennial consumer behavior, digital culture, and social platforms including TikTok, Instagram, YouTube, and emerging channels.
• Strong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies.
• Experience partnering with performance marketing teams to support acquisition and growth goals.
• Strong strategic thinking, communication, project management, and storytelling skills.
• Passion for wellness, fitness, culture, and emerging consumer trends.