Responsibilities

• the Brand Marketing Manager   is responsible   for   being a brand steward and   leading 360° go-to-market plans for new product launches, key seasonal moments,   +   brand collaborations.
• this role translates product strategy and insights into big, resonant ideas, joyful storytelling   and orchestrates cross-functional   collaboration +   execution across all channels (consumer engagement,   creative,   retail, pro, DTC).
• they   are part of the nucleus of   the brand +   launch planning, ensuring every   campaign launch   feels cohesive, on-brand, and commercially impactful.
• this is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building,   creative +   sharp storytelling, and flawless execution.
• - Own the   end-to-end GTM planning   for   new   launches, from   initial   brief through   postmortem.
• - Partner closely with Product Marketing to understand the   North Star, claims, and   product   positioning, and turn that into a clear consumer promise.
• - Define   launch   objectives, target audiences, messaging hierarchy, and   KPIs   in   partnership   cross functional partners.
• - Develop campaign strategy   to ensure every touchpoint   ladders   into one unified, insight-driven story   across all channels (paid, social, PR, influencers, retail, pro,   DTC).
• - Lead the creation of   360°   creative   briefs,   ensure briefs clearly articulate: insight, tension, big   idea, key messages, mandatories, and deliverable needs by channel.
• - Translate   consumer, cultural, and market insights   into   clear   creative direction that inspires breakthrough storytelling.

Requirements

• 4–6+ years of experience in brand marketing, or go-to-market roles (beauty, personal care, or consumer brands strongly preferred).
• Proven track record of leading 360° campaigns across multiple channels and stakeholders.
• Excellent brief writing, storytelling, and deck-building skills.
• Highly organized project manager; comfortable running complex timelines and cross-functional meetings.
• Excellent communication and presentation skills.
• Strong collaborator who can influence and advocate for the consumer, pro and brand.
• location: Brooklyn, NY (must be based in NY + have the right to work in the US) 2 days a week onsite

Preferred

• Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels).