Brand Marketing Leader

Culver City, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expContract

Posted 7 weeks ago

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Job Summary

Own brand and portfolio leadership across categories, set GTM, launches, and pricing, and track KPIs to drive growth.

  • Brand Marketing: Shape portfolio strategy and cross-functional alignment with sales, trade, and global teams.
  • Commercial Performance: Monitor sales, market share, distribution, and ROI to steer investment decisions.
  • Team Ownership: Lead and coach the Brand Marketing team to sustain momentum during a temporary coverage period.

Job Description

Responsibilities

  • Lead brand strategy and portfolio management across Color, Care, and Styling categories.
  • Drive go-to-market planning, campaign activation, pricing strategy, and product launches.
  • Monitor business performance, including sales growth, market share, distribution, and brand KPIs.
  • Manage marketing budgets, investment allocation, and ROI.
  • Partner with Sales, Trade Marketing, Education, Finance, Operations, and Global Marketing teams.
  • Lead and coach the Brand Marketing team while ensuring business continuity.

Requirements

  • 10+ years of brand marketing leadership experience.
  • Experience in Beauty, Professional Beauty, Prestige Beauty, or CPG industries.
  • Strong background in brand strategy, portfolio management, and integrated marketing.
  • Proven success driving commercial growth and managing high-performing brands.
  • Experience leading cross-functional teams in a matrix organization.
  • Strong analytical, communication, and stakeholder management skills.

Preferred

    Benefits

      Real Soft Inc logo

      Real Soft Inc

      Incorporated in 1991, Real Soft Inc. (RSI) is a US-based global software solutions company, a pioneer in providing professional services and delivering business solutions. Our persistent focus has been on forging strong relationships through service excellence and cost containment for customers.With an impressive track record of providing value-added services to customers, we have been a vendor of choice for many reputed companies like at&t, ING, North Americas, Verizon Wireless, Liberty Mutual , Lexis Nexis, Avaya, Daiichi Sankyo and Cisco, to name a few.Over the years RSI has enjoyed sustained growth and increased revenue stream. An 'Excellent' rating by Dun & Bradstreet authenticates our reliable corporate profile.We have a State of the Art offsite development center in New Jersey and offshore Development Center in Bangalore, India, certified for ISO 9001-2015 and SEI-CMM Level 4 compliance, RSI offers project development, application management and support services at competitive costs and stringent quality benchmarks. At the same time, our methodologies ensure efficient deliveries at significantly reduced time.Successful engagements includes custom-developed client systems and processes, vendor-supplied out-of-the-box solutions, and applications that were configured for standalone or integrated environments.

      Founded in 1991
      Monmouth Junction, New Jersey, USA
      29 employees (1 in marketing)

      Traffic Signals

      Monthly Visitors
      1.7K
      Traffic Source Mix
      Search
      23.4%
      Direct
      54.4%
      Referral
      5.6%
      Social
      15.3%
      Paid
      1.3%

      Headcount Trend

      Current headcount: ~28

      Marketing Team

      Marketing Roles Posted (Last 30 Days)
      1