Build and harmonize brand narratives by turning consumer insights into actionable, cross-functional brand plans that drive awareness, preference, and revenue across campaigns and launches.

• Deliver high-impact brand campaigns by translating strategic creative briefs into production-ready assets that meet strict project milestones and brand standards
• Maximize product launch efficacy by developing evidence-based messaging frameworks and claims validated through rigorous consumer testing in partnership with Insights teams
• Orchestrate the annual brand planning lifecycle to align cross-functional stakeholders with a unified departmental vision and operational roadmap
• Drive measurable revenue growth and long-term business objectives through the deployment of strategic initiatives in collaboration with Go-to-Market teams
• Optimize media performance by directing creative weighting and providing data-backed recommendations for quarterly campaign shifts and optimizations
• Expand brand reach and audience engagement through the integration of cross-promotional strategies with key content, distribution, and brand partners

Requirements

• Influence cross-functional partners and lead without formal authority to achieve unified marketing goals
• Mastery of professional communication and interpersonal dynamics required to navigate complex organizational structures and partner relations
• Demonstrated agility and resilience when navigating ambiguous, high-velocity business environments to deliver results
• Expertise in interpreting marketing metrics and consumer data to derive actionable insights that drive brand health
• AI literacy and the ability to apply generative AI tools to streamline creative workflows, message testing, and marketing operations
• Critical experience managing end-to-end brand lifecycles or product marketing campaigns within the TV or streaming media industry

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.