Brand Marketing Events Specialist

New York, USA (Hybrid)

$50K/yr – $65K/yrMid Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own the end-to-end planning and execution of national and regional trade shows and related events, coordinating booth logistics, content production, and cross‑functional alignment across brand marketing, product management, sales, and operations.

  • Lead event planning and on-site execution
  • Collaborate with vendors and internal teams to ensure brand-aligned messaging

Job Description

Responsibilities

  • Support the end-to-end planning and execution of national and regional trade shows, customer events, open houses, and industry-related activities
  • Manage trade show booth space selection, registration, and coordination of show services and logistics
  • Work with the brand marketing team to develop trade show content, graphics, videos, and promotions
  • Ensure that all event materials, displays, and equipment are prepared, transported, and maintained according to brand standards
  • Set up trade show and event planning meetings
  • Manage meals and hotel reservations for Company attendees at the annual MHI trade show
  • Coordinate with trade show vendors, exhibit houses, logistics providers, and other service partners to fulfill event requirements
  • Serve as a point of contact with industry organizations regarding membership dues, sponsorships, booth assignments, and event compliance
  • Maintain and coordinate the movement, storage, and upkeep of trade show displays, demo equipment, signage, and promotional materials
  • Collaborate with internal teams including brand marketing, product management, sales, and operations to ensure alignment of event objectives and messaging

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field preferred
  • A minimum of 5 years of experience in event coordination, trade show planning, and/or marketing operations. Experience in a B2B or industrial environment is preferred
  • Strong organizational skills, attention to detail, and the ability to collaborate with internal and external partners to deliver high-quality event experiences
  • Strong project management skills to manage multiple priorities and meet deadlines
  • Strong communication skills (interpersonal, verbal, and written) Proficiency with Microsoft Office Suite; experience with project management or event software is a plus
  • Willingness and ability to travel and support event execution on-site as needed

Preferred

  • Familiarity with material handling equipment is preferred

Benefits

  • World Class Benefits:
  • - Competitive Salary
  • - Generous Paid Time Off and 13 Paid Holidays
  • - Affordable Medical plans and no-cost Dental & Vision options
  • - 100% 401(k) match up to 6%
  • - Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
  • - Tuition Assistance Program
  • - Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
  • - Recognition and Kaizen (continuous improvement) Reward Programs
  • - Meaningful opportunities for personal and professional development

Toyota Material Handling

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