Brand Marketing Designer

New York City, NY (On-site)

$130K/yr – $150K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own brand system evolution and craft, shaping visual language across touchpoints while driving social and product-launch creative that fuels acquisition and brand lift.

  • Brand system ownership: typography, color, illustration, and visual language across channels.
  • Campaign concepts and assets: from idea to final execution, plus branded merchandise and collateral.
  • Cross-functional collaboration: ensure a consistent brand experience with Product and Marketing teams and continuous quality improvement through new tools and trends.

Job Description

Responsibilities

  • Evolving and maintaining the company's brand system, including typography, colour, illustration and visual language.
  • Creating compelling creative for social media, product launches and growth campaigns.
  • Collaborating with Product and Marketing teams to ensure a consistent brand experience across digital touchpoints.
  • Designing creative assets that support user acquisition, engagement and brand awareness.
  • Developing campaign concepts from initial idea through to final execution.
  • Creating branded merchandise and other marketing collateral.
  • Exploring new creative tools, workflows and emerging design trends to continually raise the quality of output.

Requirements

  • 3–5 years' experience in brand, graphic or marketing design.
  • Experience working for a consumer app, creative agency or modern consumer-focused brand.
  • An outstanding portfolio demonstrating strong visual craft, branding and execution across multiple channels.
  • The ability to think strategically while also delivering polished, high-quality assets.
  • Confidence working collaboratively in a fast-paced, iterative environment.
  • Curiosity to experiment with new creative tools and design processes.

Preferred

  • Motion graphics, animation or 3D design experience would be a strong advantage.
  • An interest in fintech, consumer technology or Web3 is beneficial, with personal crypto trading experience considered a bonus.

Benefits

  • Excellent benefits package and long-term growth opportunities.
  • Modern office based in SoHo, New York, with a strong in-person culture.
MLabs logo

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
5