Brand Marketing Associate II- Traceability

Michigan, USA (Hybrid)

$67K/yr – $83K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Lead farm communications and global traceability content for Amway, coordinating tool rollout and cross-functional assets.

  • Must-have: 1–2 years in brand management, marketing, or communications.
  • Standout: Global rollout coordination with affiliate markets.

Job Description

Responsibilities

  • Work closely with the Program Lead, Traceability & Farms, and a variety of cross-functional teams to deploy global strategies and tools, and collaborate with affiliate markets for strong implementation.
  • Ensure that traceability and farm stories are accurately and compellingly communicated across multiple communication assets, including print, digital, and physical presence.
  • Play an integral, operational role in the global rollout of the Amway Tracing Tool, including the preparation of content, affiliate market deployment, and serve as a subject matter expert in the content management system that powers the Tool.
  • Develop communications assets to support farm messaging for marketing purposes, ensuring accuracy and alignment with the overall Amway Farms communications strategy.
  • Communication assets this person could develop include written farm stories, videos, social media content, and web and digital messaging.
  • Execute established brand standards, ensuring a consistent, high-quality program across multiple brands.
  • Orchestrate the many details required to deliver world-class programs that resonate with consumers and empower Amway Business Owners.
  • Translate complex product creation and ingredient sourcing information into clear, engaging consumer-facing narratives.

Requirements

  • Minimum 1-2 years brand management, marketing, or communications experience required
  • Bachelor’s degree in marketing, communications, or a business discipline
  • Ability to travel domestically (1-2x / year)
  • Ability to participate in evening or early morning calls to accommodate global affiliate markets (1-2x / month)
  • Proficient in Microsoft Office, including PowerPoint and Excel

Preferred

  • Experience with content management systems
  • Experience with consumer storytelling and transparency initiatives
Amway logo

Amway

Amway is a business owner-led health and wellbeing company based in Ada, Michigan, USA. It is committed to helping people live better, healthier lives across more than 100 markets and territories worldwide. Top-selling brands for Amway are NutriliteTM, ArtistryTM, and XSTM —all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No.1 direct selling company in the world, according to the Direct Selling News Global 100, based on 2024 revenue. For company news, visit www.amwayglobal.com/newsroom/

Founded in 1959
Ada, Michigan, USA
21K employees (1,663 in marketing)

Traffic Signals

Monthly Visitors
3M
Traffic Source Mix
Search
16.6%
Direct
54.3%
Referral
26.8%
Social
1.9%
Paid
0.2%

Headcount Trend

Current headcount: ~21.2K

Marketing Team

Marketing Team Size
1,462 (7% of company)
Median Career Experience
15 years
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
3