Responsibilities

• Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
• Lead Patient Strategy Development and work with agency partners to execute within an omnichannel execution approach.
• Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government)
• Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
• Partner with the Training Director to identify and develop product focused sales training
• Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications
• Assist in the management of the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs
• Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.)
• Play key role in managing agency and external vendor relationships

Requirements

• Bachelor’s degree in life science, business, marketing or other relevant specialty with 8+ years of commercial and/or marketing experience required
• 4+ years’ experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
• Proven track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts required
• Experience with managing complex commercial challenges requiring detailed analyses and presentation of strategic recommendations required
• Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets required
• Solid experience in executing omni channel marketing programs required

Preferred

• MBA preferred
• Pan Tumor brand marketing experience is a major plus
• Prior sales and/or sales management experience is a definite asset
• Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
• Understanding of U.S. reimbursement and distribution channels is preferred
• Understanding of the U.S. selling environment especially the P&T process preferred

Benefits

• ImmunityBio employees are as valuable as the people we serve. We have built a resource of robust benefit offerings to best support the total wellbeing of our team members and their families. Our competitive total rewards benefits package, for eligible employees, include: Medical, Dental and Vision Plan Options
• - Health and Financial Wellness Programs
• - Employer Assistance Program (EAP)
• - Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
• - Healthcare and Dependent Care Flexible Spending Accounts
• - 401(k) Retirement Plan with Company Match
• - 529 Education Savings Program
• - Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
• - Paid Time Off (PTO) includes: 11 Holidays
• - Exempt Employees are eligible for Unlimited PTO