Brand Marketing Analyst II

Atlanta, GA (On-site)

$74K/yr – $111K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • run a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands
  • develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production
  • Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews
  • Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice

Requirements

  • Bachelor's degree in related discipline and 2 years of marketing and/or editorial experience
  • Master's degree and up to 2 years' experience or 6 years' experience in a related field acceptable
  • Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
  • Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
  • Excellent communication (written and verbal) and interpersonal skills
  • Above average command of language, grammar, and writing skills
  • Marketing or public relations agency experience
  • Experience interfacing with creative design partners to develop marketing assets

Preferred

  • Monday.com project management tool (preferred).

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
7

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