Responsibilities

• Stand up our entire email program: select and implement tooling, build templates, set up deliverability infrastructure, and create the foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
• Write a ton of content. Emails, in-platform messages, landing pages, and more. The volume is high and the bar is higher; our users are high taste developers who are allergic to being marketed to.
• Build customized onboarding flows that help get people to their first "aha" moment with Devin
• Own activation and retention metrics. Figure out where users drop off, design experiments to fix it, and measure whether they worked.
• Drive self-serve conversion: nurture free users toward paid plans and individual users toward team plans.
• Drive engagement and adoption within enterprises: highlight what’s working, how people are using the product, and multiply our FDE efforts.
• Leverage AI to build highly segmented and personalized flows based on individual usage patterns and product opportunities.
• Create the playbook for launching email campaigns with product marketing and growth on announcements, feature releases, and major launches.