Responsibilities

• Drive strategy and execution of marketing campaigns to drive strategic objectives.
• Manage day-to-day operations of several ongoing cross-functional initiatives/projects.
• Use advanced understanding of data sources to translate insights into action.
• Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns related to new product launches.
• Develop integrated, multi-media marketing creative briefs and manage integrated campaigns.
• Responsible for annual campaign media plans (TV, digital, social, etc.) ensuring timely delivery and cost-effective execution.
• Work with international teams on the extension of TV campaigns and innovation items from the US to international markets.
• Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems.
• Present marketing recommendations and plans to senior management and cross-functional teams.
• Assist in the onboarding, training and development of team members.

Requirements

• 6+ years’ relevant marketing experience or MBA with 3+ years’ relevant marketing experience.
• Consumer packaged goods (CPG) industry experience required.
• Understanding of the following areas: eCommerce, packaging, advertising, promotions, merchandising, media, social media, point-of-sale marketing.
• Experience in international markets a plus.
• Experience working with syndicated data, preferably IRI or ACNielsen.
• Expert in Microsoft Excel, PowerPoint, Outlook.
• Cross-functional collaboration and relationship building skills.
• Strong interpersonal skills with the ability to persuade others.
• Displays strategic thought leadership and intellectual curiosity.
• Strong analytical, strategic, and creative problem-solving abilities with the ability to translate insights to action, spot trends, and read-out recommendations to senior management.

Preferred

• Experience in international markets a plus.
• Bachelor’s degree in marketing or related field.