Own the end-to-end digital and social commerce content engine and activation, delivering monthly plans across platforms and cross-functional collaboration to drive brand growth and on-platform performance.

• Own content development, activation planning, and ongoing optimization of campaigns across brand channels and in-store media.
• Lead affiliate/influencer partnerships and agency collaboration to maximize cross-platform performance and ROI.
• Deliver digital and social commerce targets (Net Sales/Brand Contribution) through localization of global content and agile optimization.