Responsibilities

• Shape and own the long-term strategic vision and growth strategy for Green Gobbler, defining how the brand wins in market today and over the next 3–5 years
• Own the brand’s equity, positioning and messaging to differentiate in the marketplace and win with the consumer
• Lead and oversee all brand-building initiatives, creative development, and marketing execution for Green Gobbler, ensuring everything in market is on strategy, on brand, and driving impact
• Own the Green Gobbler P&L, accountable for delivering annual revenue, margin, and profit commitments, and for managing risks and opportunities across the business
• Work with sales and sales strategy for sell-in strategy, retailer placement, and channel management across the portfolio and key launches
• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive revenue or market share improvement
• Engage and inspire marketing staff and cross-functional counterparts to deliver impactful commercialization plans with speed in the marketplace
• Develop strong, collaborative relationships with cross-functional teams (Sales, Sales Strategy, Operations, R&D, Finance) to ensure alignment to the brand vision

Requirements

• 4+ years of experience in brand or product management in a CPG environment
• Experience leading cross-functional teams
• Experience managing a P&L
• People leadership experience
• Bachelor’s Degree or equivalent experience.
• Able to identify opportunities through brand, consumer and category data, insights, and analysis
• Able to manage multiple work streams and projects in a fast-paced and dynamic environment
• Able to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
• Able to influence, engage and drive results across a wide range of cross-functional stakeholders including executive leadership and external partners
• Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives

Benefits

• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, & vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• LinkedIn learning membership