Responsibilities

• Define and evolve Casago’s brand strategy, including positioning, value proposition, and messaging architecture across B2C and B2B audiences
• Establish, maintain, and govern brand guidelines to ensure consistent application across all national and franchise marketing touchpoints
• Serve as the final brand authority, providing approval and guidance on campaigns, launches, and franchise-facing materials
• Manage and develop the Brand team, including Copywriter(s) and Graphic Designer(s), providing clear direction, feedback, and prioritization
• Lead cross-functional brand planning in partnership with Local Marketing, Franchise Operations, and other Marketing teams
• Develop scalable brand systems, frameworks, and tools that enable franchise adoption while maintaining brand integrity
• Oversee brand-related initiatives and launches, ensuring alignment, readiness, and high-quality execution across markets
• Guide brand research, insights, and competitive analysis to inform strategic decisions and positioning
• Balance brand consistency with local market flexibility by establishing clear guardrails for customization within a franchise model
• Act as the internal steward and advocate for the brand, educating teams and reinforcing standards across the organization

Requirements

• 5–8+ years of experience in brand management, marketing, or related roles
• Proven experience developing and owning brand strategy within multi-location, franchise, or complex organizations
• Strong understanding of brand governance, messaging frameworks, and scalable brand systems
• Demonstrated ability to lead cross-functional work and influence without direct authority
• Excellent strategic thinking, prioritization, and decision-making skills
• Strong communication and collaboration skills across creative, marketing, and operational teams

Preferred

• Hospitality, franchise, or consumer services experience strongly preferred
• Experience managing a digital brand management platform preferred

Benefits

• Health/dental/vision insurance based on hours worked
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
• 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
• Health & Dependent Care Flexible Spending Accounts based on hours worked
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts
• Please visit our careers page to review our full benefits offerings