Brand Manager US at TRIP | Los Angeles, CA | $105K/yr – $115K/yr

TRIP

Brand Manager US

Los Angeles, CA (Remote)

$105K/yr – $115K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the US brand language and cross-functional activation, translating global brand strategy into locally resonant campaigns while safeguarding consistency across owned channels and influencer partnerships.

Coordinate cross-functional brand activation across Growth, Shopper, and Partnerships to deliver a unified US campaign story.
Guardrail US content and ensure on-brand execution across website, retail copy, emails, and assets.
Translate global brand strategy into local briefs, performance insights, and actionable recommendations for future investments.

Job Description

Partner with the Global Brand team to adapt and roll out brand campaigns in the US - working across Growth, Shopper, and Partnerships to ensure local execution comes together as a single, coherent brand story.
Serve as the central integrator across all US brand touchpoints, connecting channel teams around a shared campaign idea and holding the standard for on-brand execution.
Develop integrated campaign briefs that translate brand strategy into a clear direction for each team — without owning channel execution directly.
Track campaign performance across teams and synthesise findings into clear recommendations that inform future brand investment.
Own the localization of TRIP's global brand guidelines, tone of voice, and campaign language for the US market - ensuring everything feels culturally native, not imported.
Lead US brand expression across key owned touchpoints, including the website, retail copy, email, and campaign assets - briefing Creative or Growth to execute, but holding the pen on what's right.
Act as the US brand guardrail: review and approve US-facing content from Growth, Shopper, and Partnerships to ensure consistency, quality, and authenticity.
Partner closely with the Global brand team to stay aligned on brand evolution, new campaigns, and creative direction - and translate that into timely US action.
Partner closely with the Director of Partnerships and the Partnerships manager to ensure US influencer and celebrity activations are grounded in the broader brand campaign strategy - providing creative direction, brand guardrails, and campaign context.
Review talent selections and activation briefs to ensure they're culturally credible, brand-right, and aligned with active US campaign priorities.

TRIP

3.0 Glassdoor

Take a TRIP to find your calm in the everyday chaos.TRIP is the #1 calming brand in the world with a range of drinks, oils and gummies. All our products are designed to help you relax, unwind and find your calmVegan, gluten free and no added sugar - happy days ✌️

Founded in 2019

London, England, GBR

221 employees (35 in marketing)

www.drink-trip.com

49% recommend to a friend