Responsibilities

• Product Strategy: Implements business objectives in conjunction with supervisor, managing the process of Brand and Product team. Works closely with Product Development team in executing the full production of trading card products. Work closely with supervisor to identify products needed for maximum revenue while minimizing SKU proliferation and COGS.
• Licensed Property Product Portfolio Management: Manages timing and implementation of products associated with the licensor. Manage business relationships with Licensors. Works with licensing team to ensure rights are acquired as needed to maximize product profitability and look to create brand and product presentations for internal and external partners.
• Business Analysis and Planning: Develops short term and long-range plans for specific products and licenses; based on historical analysis, market trends, competition, and Upper Deck trading card product portfolio. Creates business plan, including product concept and design direction aligned with product development team. Responsible for department revenue, P&L management of brand, and looks to manage all brand aspects to ensure department maximizes profitability goals as well as contractual guarantees and forecasts.
• Communication: Looking for a natural leader who can be responsible in ensuring all business product goals get carried out through the production process and successfully launched to completion. Individuals will manage personnel and be a liaison with other departments that are tied to and work closely with Brand. Key role in managing all Brand initiatives, working day to day with product, operations, creative, sales and management teams, incorporating concepts from Brand team to product development team to ensure products being created follow Brand strategy. Interact with consumers, retailers, and distributors to understand market trends and drivers of product purchasing behavior. Will be responsible for keeping the company partners up to date with ranging developments. Recommends, communicates, and manages launch strategies, product calendars, talent signings, product promotions, creative product directions, and all other trading card brand initiatives.
• Product Determination and Selection: Works within Upper Deck trading card department and produces products that are commensurate to strategies specified in licensed product portfolio business plans. conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, brand, and marketing direction. Manage relationships with licensors to cultivate business dealings and identify new opportunities for growth and development.
• Marketing and Communications: Provides directions to Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attend meetings and Trade Shows to communicate product plans and strategies. Will work closely with marketing and e-commerce team to ensure social media content, release calendars, ads, press releases, and all other department campaigns line up with department Brand initiatives.