Responsibilities

• Turn established brand strategies for Tylö and Helo into clear execution plans that drive day to day marketing results.
• Bring digital programs from concept to completion? Expect to execute SEO, paid media, social, email, and website initiatives while coordinating vendors and internal resources for measurable outcomes.
• Lead the full go to market execution for new products under the Helo brand and ensure all assets, messaging, and timelines are delivered with precision.
• Build content and social presence that grows engagement? This role includes delivering the content calendar and managing social and influencer programs that build awareness and strengthen community connection.
• Support a dealer network with clarity and consistency? You will create toolkits, manage digital assets, maintain syndicated dealer sites, and provide timely communications that equip dealers to represent the brand.
• Builder mentality to fast moving work? Success in this role requires adapting quickly, filling operational gaps, resolving brand channel conflicts, and applying process discipline to a growing marketing organization.

Requirements

• A bachelor’s degree in marketing, Business, or a related field, along with five to seven years of experience in brand management or digital marketing.
• A proven ability to execute marketing programs in premium consumer, wellness, outdoor, or lifestyle categories with both B2C and B2B components.
• Experience leading product launches, managing cross functional inputs, and delivering projects from planning through completion.
• Strong communication and presentation skills that support clear alignment with sales teams, dealers, and internal partners.
• Solid working knowledge of CRM, CMS, and analytics platforms including HubSpot, Salesforce, SEO tools, Google Ads, Google Analytics, and Sprout.
• A hands on, organized, and data driven mindset with the ability to manage multiple deadlines and translate KPIs into meaningful action.
• A builder mentality that brings structure, collaboration, and momentum to a fast-moving marketing environment, aligned with The Watkins Way values.

Preferred

Benefits

• exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more.