Brand Manager Traditional Smokefree

Stamford, CT (Hybrid)

$132K/yr – $165K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Build and own the brand strategy and portfolio profitability in a regulated consumer goods space, driving cross-functional go-to-market, product, and CRM initiatives.

  • Brand strategy and portfolio ownership spanning planning, positioning, and regulatory alignment.
  • GTM orchestration across agencies, digital, and CRM with a strong consumer-activation focus.
  • Data-driven optimization of pricing, mix, and investments using consumer, category, and competitive signals.

Job Description

  • Develop and execute brand strategies and annual plans, translating consumer insights, category dynamics, and competitive intelligence into brand choices aligned with portfolio direction, brand positioning, and regulatory requirements
  • Lead day-to-day brand and product management for the Moist Snuff portfolio, including product configuration, packaging rejuvenations, portfolio optimization, line extensions, and innovation, leveraging in-market performance, consumer feedback, and data-driven insights
  • Manage brand website and lead digital campaigns across channels, ensuring a superior, consistent and compliant consumer journey across touchpoints
  • Oversee loyalty and engagement programs, including program design, content, and performance optimization
  • Leverage CRM and consumer data to drive acquisition, engagement, and retention
  • Partner with Finance to develop 1–3 year Long Range Plans, translating brand strategy into volume, share, and profit targets; collaborate on P&L inputs, including forecasting, performance tracking, and investment prioritization
  • Drive profitability through pricing, portfolio mix, and investment decisions in collaboration with Sales and Finance teams
  • Support business cases for investments and innovation, grounded in consumer value creation
  • Monitor competitive, category, consumer, and regulatory trends, and translate data and research into actionable, forward-looking insights that shape portfolio and brand strategies
  • Ensure insights are activated holistically across the consumer journey, protecting consistency between brand strategy, messaging, activation, and in-market execution
  • Partner closely with Sales, Trade Marketing, Commercial Deployment, Business Control, R&D, Supply Chain, Legal, Digital, and Market Research teams to enable strong, consumer-led go-to-market execution
  • Brief and manage advertising, digital, CRM, and promotional agencies with clear consumer-centric objectives, ensuring strategic alignment, high-quality output, and full regulatory compliance
  • Manage key internal and external stakeholders with a collaborative, ownership-driven approach that balances consumer needs, regulatory constraints, and commercial realities
  • Act as a strong brand steward and consumer advocate for the Traditional Smokefree portfolio internally and externally
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3