Responsibilities

• Partner with Brand Director on cross-functional initiatives across Marketing, Sales, Operations, Finance, and external agencies to drive aligned execution.
• Partner with Sales and Omni teams to support key retailers and develop account-level growth plans.
• Collaborate with Operations and Supply to shape demand forecasts and portfolio rationalization decisions.
• Allocate marketing investments across initiatives and manage spend in partnership with Finance.
• Represent Brand in business performance forums.
• Ensure compliance in partnership with Legal and Regulatory and communicate in adherence to FDA and DSHEA supplement guidelines.
• Lead cross-functional meetings and drive clear decisions, timelines, and accountability across initiatives.
• Translate strategy into executable plans and ensure high-quality implementation through agency and internal partners.
• Operate with strong attention to detail while maintaining a clear view of long-term strategic objectives.
• Bring structure and prioritization to a growing and increasingly complex business environment.

Requirements

• BS in Marketing, MBA preferred
• 6-8 years of progressive CPG brand management experience
• Ideally 2 years in a traditional CPG environment and additional 2 years experience at a smaller enterprise
• Strong financial and business acumen, with the ability to make trade-off decisions across pricing, promotion and marketing investment
• Proven ability to prioritize competing initiatives and allocate resources toward the highest impact opportunities
• Experience contributing meaningfully to annual planning cycles
• Strong analytical capability: experience with syndicated data (SPINS preferred)
• Experience leading complex cross-functional initiatives without formal authority
• Consumer-centric mindset with the ability to translate insights into compelling programs
• Experience partnering closely with Sales across major distribution channels