Brand Manager

USA (Remote)

$84K/yr – $139K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and content operations across Tekion, ensuring cohesive messaging and assets that reflect product updates.

  • Owns brand programs and content from strategy through execution.
  • Leads collaboration across marketing, product, design, and sales to maintain brand consistency.
  • Manages digital asset management and sales enablement libraries for accuracy and version control.

Job Description

Drive brand strategy and content operations across Tekion, ensuring cohesive messaging and assets that reflect product updates.

  • Owns brand programs and content from strategy through execution.
  • Leads collaboration across marketing, product, design, and sales to maintain brand consistency.
  • Manages digital asset management and sales enablement libraries for accuracy and version control.
  • Executes customer-facing content across external communications and GTM materials.
  • Guides creative teams on marketing concepts and visual storytelling.
  • Champions the brand internally with cross-department alignment.
  • Supports event marketing with on-brand content and asset delivery.
  • Participates in product roadmap discussions to translate updates to marketing.
  • Leads annual market trend analysis and competitive positioning content.
  • Ties market insights into brand activities to optimize impact.
Tekion logo

Tekion

3.4 Glassdoor

Tekion is redefining automotive retail with an end-to-end, AI-native platform purpose-built for the industry. With AI built into every workflow, Tekion delivers intelligent automation, real-time insights, and advanced decision support—driving measurable efficiency, revenue, and modern consumer experiences. As the first and fastest cloud-native platform for automotive, Tekion unites OEMs, dealers, partners, and consumers through its revolutionary suite of solutions: Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and large enterprises, and Automotive Partner Cloud (APC) for technology and industry partners. Together, these offerings connect the entire ecosystem on a single, AI-native platform that empowers teams to operate smarter, serve faster, and scale more profitably. With AI-powered, cloud-native technology, Tekion is enabling the most seamless, transparent, and profitable retail experiences in the industry—helping automotive businesses transform how they operate today and prepare for what’s next.

Founded in 2016
Pleasanton, California, USA
2.9K employees (94 in marketing)
64% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
157K
Traffic Source Mix
Search
31.5%
Direct
49.2%
Referral
16.6%
Social
1.2%
Paid
1.3%

Headcount Trend

Current headcount: ~2.9K

Funding

Total Funding
$635.1M
Last Raise
$200M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity • $200M
  • Oct 2021
    Series D • $250M
  • Oct 2020
    Series C • $150M

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