Brand Manager

Plainfield, NJ (On-site)

$75K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the cannabis trade-marketing and field execution channel across multiple brands, leading a BA team, nurturing dispensary partnerships, and stewarding activation budgets and education assets to drive sell-through.

  • Trade Marketing: Build and deploy collateral, pre-sell campaigns, and merchandising kits with premium shelf placement.
  • BA Management: Recruit, schedule, and manage Brand Ambassadors; run pop-ups, pop-ins, and education events.
  • Retail Partnerships: Maintain ongoing contact with dispensary managers to unlock high-ROI joint activities.

Job Description

Own cannabis trade marketing and field execution across multiple brands, leading a team of Brand Ambassadors, strengthening dispensary partnerships, and stewarding activation budgets and education tools to drive sell-through.

  • Trade Marketing: Develop and deploy custom collateral, pre-sell campaigns, and merchandising kits with premium shelf placement.
  • BA Management: Recruit, schedule, and manage Brand Ambassadors; oversee formal pop-ups, pop-ins, and brand education events.
  • Retail Partnerships: Act as the primary contact for dispensary managers, building long-term relationships and high-ROI joint events.