Brand Manager, Super Premium at Lindt & Sprüngli USA | New Hampshire, USA | $107K/yr – $138K/yr

Brand Manager, Super Premium

New Hampshire, USA (Hybrid)

$107K/yr – $138K/yrSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead end-to-end product launches and brand strategy for Lindt USA, coordinating cross-functional teams to hit on-time, on-brand, and profitable market introductions.

Own launches from concept to final item setup.
Must-have: Marketing experience in FMCPG with P&L exposure.
Standout: Cross-functional leadership across R&D, Packaging, Purchasing, and Creative.

Job Description

Responsibilities

Work closely with international IC contacts and NPPD team to adjust internationally available items to US brand and regulatory needs.
Lead the management and development of new product launches to meet the needs of the consumer, maintain Lindt brand and quality standards, and achieve financial objectives (sales, COGs, and profitability).
Provide clear leadership and foster effective cross-functional team collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to market together successfully, on time in full from concept & product ideation, through final item set-up.
Ensure projects are being managed effectively, stage gates are on track, and launches are delivered on time meeting objectives.
Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.
Build and continuously develop the strategy for new and emerging brands within the Lindt USA portfolio.
Work with the Brand and Sales teams to recommend impactful and scalable additions to the portfolio by balancing both tactical Sales needs as well as strategic Brand considerations.
Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
Thoroughly understand Lindt brand equity and respective sub-brand equities. Develop brand plans and initiatives, such as digital media, promotions, packaging and creative, which fully align and strengthen positioning.
Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance.

Requirements

Marketing experience within a FMCPG
Previous experience with full P&L responsibility, a plus
Experience working in an international corporate environment, a plus
Experience in new product development
Research experience - consumer panels & Qualitative / Quantitative research methods
Bachelor's degree required
MBA preferred
Ability to travel up to 10%

Preferred

MBA preferred
Experience working in an international corporate environment, a plus (optional as nice-to-have)
Previous experience with full P&L responsibility, a plus (optional as nice-to-have)

Benefits

To learn more about our benefits visit https://jobs.lindtusa.com/total-rewards

Lindt & Sprüngli USA

Headquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market. Just an hour north of Boston and only minutes to downtown Portsmouth, Lindt USA sits atop an 800,000 square-foot campus and has continued to expand since opening its doors in 1989. Lindt (USA) is also home to a state of the art R&D and Quality Assurance area, Sensory Lab, two climate-controlled warehouses, and a 500,000 square-foot production facility where our sustainably sourced cocoa beans are transformed into the premium chocolate the world has come to love.

Stratham, New Hampshire, USA

756 employees (71 in marketing)

jobs.lindtusa.com