Responsibilities

• Develop and implement integrated marketing campaigns targeting eye care practitioners across various channels, including advertising, promotion, and communication
• Leverage category and brand insights to enhance brand penetration, differentiation, and sustainable growth
• Manage day-to-day brand operations, ensuring high-quality execution across stakeholders, agencies, and vendors
• Lead cross-functional teams including Sales, Medical Affairs, Finance, Supply Chain, and Market Research to align on strategic initiatives and ensure seamless execution
• Act as the commercial lead for the monthly Sales & Operations Planning (S&OP) process and support accurate forecasting
• Assist in the development of annual operating plans and revenue/expense forecasts, ensuring alignment with business objectives
• Monitor key P&L drivers, sales trends, and business performance to inform decision-making
• Support planning and execution of new product launches, including positioning, pricing, go-to-market strategies, and performance measurement
• Establish and track KPIs for initiatives, analyze learnings, and continuously optimize strategies
• Provide portfolio-level support to ensure consistency and excellence across all brands and initiatives

Requirements

• Bachelor’s degree required
• Minimum of 3 years of marketing experience, preferably within healthcare, vision care, medical devices, or pharmaceuticals
• Strong foundation in brand management, strategic planning, competitive analysis, project management, forecasting, and budget management
• Proven ability to translate insights into actionable strategies with measurable results
• Excellent analytical and problem-solving skills
• Highly collaborative with strong influence, negotiation, and stakeholder management capabilities in a matrixed environment
• Hands-on, execution-oriented mindset with the ability to operate at both strategic and tactical levels
• Exceptional communication and presentation skills, capable of engaging senior leadership
• Proficiency in Microsoft Office 365; experience with Salesforce or other CRM tools; Power BI experience preferred
• Ability to travel up to 25%, including overnight stays
• Authorized to work in the U.S. without sponsorship

Preferred

• Power BI experience preferred

Benefits

• Comprehensive health insurance including medical, dental, and vision coverage
• Disability and life insurance benefits
• 401(k) plan with company match
• Tuition reimbursement programs for select degrees
• Paid time off including sick leave, floating holidays, and vacation days
• Company holidays and well-being programs