Responsibilities

• Develop and implement comprehensive brand strategies.
• Execute the brand's key initiatives through innovative, consumer-centric programs.
• Collaborate with senior leaders to establish a cohesive brand strategy across marketing channels.
• Develop and execute promotional campaigns and programs to increase brand visibility and drive sales.
• Manage the advertising and promotional budgets, ensuring efficient and effective allocation of resources.
• Collaborate on social media strategies and execution.
• Conduct market research to analyze the competitive landscape.
• Build strong relationships with internal and external stakeholders to ensure successful execution of brand initiatives.
• Maintain a flexible and adaptable approach to meet changing business needs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 2+ years of experience in brand management within the alcoholic beer and/or spirits industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of both on-premise and off-premise channels.
• Proficiency in Microsoft Office and Google Workspace.
• Availability to travel as required (estimated 25%).

Preferred

Benefits