Brand Manager at Spiralcute International, Inc. | Los Angeles, CA | $85K/yr – $120K/yr

Spiralcute International, Inc.

Brand Manager

Los Angeles, CA (Hybrid)

$85K/yr – $120K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global brand storytelling and consistency while shaping regional adaptations that still move the franchise forward across digital, content, retail and experiential channels.

Brand Strategy & Assets: Manage global positioning, messaging, and visual identity; collaborate with creative teams to deliver decks, toolkits and sizzles.
Campaign Execution & Partnerships: Roll out global campaigns with partner agencies and drive integrated activations across channels and trade communications.
Franchise Growth & Planning: Contribute to long-term franchise planning, audience growth, and regional market adaptation to stay culturally relevant.

Job Description

Support the VP on the development and implementation of global brand strategies for each brand.
Ensure brand positioning, messaging and visual identity are applied consistently across all markets and touchpoints.
Identify opportunities to expand brand engagement across platforms, including digital, content, retail and experiential activations.
Contribute to the long-term franchise planning for key brands, identifying opportunities for audience growth and cultural relevance.
Adapt brand strategies for regional markets while maintaining global brand consistency.
Lead the development of core marketing materials, including core brand decks, sales presentations, marketing toolkits, brand sizzles & more
Help shape brand storytelling and tone of voice across marketing communications.
Support the development and delivery of trade communications including publicity initiatives, industry announcements and partner communications across channels such as newsletters, LinkedIn and other B2B platforms, as well as supporting the planning and execution of B2B events including trade shows, exhibitions and partner events.
Collaborate with creative teams to develop brand assets, style guides and marketing materials for partners and internal teams.
Support the rollout of global marketing campaigns and initiatives, ensuring alignment across international markets and partners have necessary materials and guidance to execute effectively.

4–7+ years’ experience in franchise management, marketing role.
Experience working with entertainment, character brands, lifestyle brands, toys, consumer products or kids/family IP is essential
Knowledge and experience of international markets
Strong understanding of brand building and audience engagement in a global context.
Comfortable working in a fast-paced, entrepreneurial environment, across multiple time zones.
Collaborative and solutions oriented.

This position is eligible for benefits including medical, dental and vision options. Employer paid life insurance and long term disability. As well as 10 paid holidays, PTO and sick pay.

Spiralcute International, Inc.

Welcome to Spiralcute International!Spiralcute is a leading Japanese character brand management company, renowned for building 'sophisti-cute' brands that blend heartfelt narratives, wit, and charm. We specialize in developing emerging character stars into irresistible consumer products through strategic licensing, and engage fans with innovative promotional campaigns through unique partnerships. Our portfolio features beloved franchises including the Japanese pop-culture phenomenon Chiikawa, the whimsical felines of Mofusand, the encouraging penguin Koupen Chan, and more. Headquartered in Tokyo, Spiralcute oversees character brand development and operational strategies. Our Los Angeles-based subsidiary, Spiralcute International, Inc., is dedicated to supporting partners and facilitating licensing opportunities for champions of cute worldwide.Our mission is simple: to spread joy through cuteness. Meet our 'sophisti-cute' characters that captivate hearts everywhere by visiting www.spiralcute.com

12 employees (5 in marketing)

www.spiralcute.com