Brand Manager, Spanglish

Walnut Creek, CA (Hybrid)

$125K/yr – $145K/yrMid Level7+ years expFull time

Posted 3 days ago

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Job Summary

Own and lead brand strategy, growth, and cross-functional execution across marketing, product, and sales; drive innovation, performance analysis, and portfolio optimization with a focus on the Mexican-inspired category.

  • Own P&L and financial targets
  • Lead integrated marketing, product launches, and cross-functional collaboration

Job Description

Responsibilities

  • Business Strategy & Growth
  • Develop annual and long-range business plans that drive sustainable brand growth.
  • Own and manage brand performance, including P&L responsibility and achievement of financial targets.
  • Analyze business performance to identify growth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
  • Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
  • Partner with leadership to establish portfolio priorities, pricing strategies, and business recommendations.
  • Building a Winning Brand
  • Develop integrated marketing plans that strengthen brand awareness, trial, and loyalty.
  • Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
  • Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.

Requirements

  • Bachelor's degree required
  • MBA preferred
  • 7 + years of progressive experience in Consumer-Packaged Goods (CPG) brand management
  • Experience in innovation, product development, or commercialization is highly preferred
  • Proven success managing brands, portfolios, or categories while delivering measurable business growth
  • Strong financial acumen with experience managing P&Ls and developing business cases
  • Advanced analytical skills with experience using syndicated data (IRI/ Circana preferred)
  • Strong understanding of consumer insights, category management, pricing strategy, and competitive analysis
  • Demonstrated experience leading cross-functional teams from concept through execution
  • Excellent project management skills with experience launching new products in a fast-paced environment

Preferred

  • MBA preferred.
  • Experience in innovation, product development, or commercialization is highly preferred.

Benefits

  • We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
  • OUR RECIPE FOR BALANCE: We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
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Kinder's

Kinders identifies opportunities to create new, or enhance existing, healthcare business models based on new technologies requiring a deep understanding of healthcare, software, data science, and IT infrastructures. Kinders team includes physicians, software experts, designers, data scientists, systems experts, and more.

Founded in 2017
New York, New York, USA
13 employees (1 in marketing)

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Current headcount: ~13

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