Brand Manager

Libertyville, IL (On-site)

$55K/yr – $75K/yrMid LevelFull time

Posted 5 days ago

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Job Summary

Own and execute brand and product marketing plans, coordinate cross‑functional go‑to‑market activities, and optimize digital campaigns to grow traffic, conversions, and ROI in the automotive, powersports, or consumer electronics space.

  • Own and drive brand and product marketing initiatives
  • Leverage data and analytics to optimize paid campaigns and report performance

Job Description

Responsibilities

  • Support the development and execution of brand and product marketing plans, campaigns, and messaging.
  • Collaborate with the marketing, creative, and sales teams to maintain consistent brand messaging and visual identity across all materials.
  • Plan/assist in coordinating go-to-market activities, including new product launches, campaign planning, and trade show preparation.
  • Help create marketing collateral such as product sheets, presentations, social media content, and email campaigns.
  • Monitor and report on market trends, competitor activity, and sales data to identify growth opportunities.
  • Support eCommerce and digital marketing efforts by ensuring accurate and up-to-date product information, images, and messaging across online platforms.
  • Maintain communication with vendors and internal teams to ensure timely delivery of projects and assets.
  • Assist with budget tracking, campaign performance reporting, and administrative marketing tasks as needed.
  • Participate in marketing and promotional events to help strengthen brand presence and customer engagement.

Requirements

  • Experience in marketing, product coordination, or brand support
  • Strong experience managing and optimizing paid digital campaigns across Google Ads, social media platforms, and online marketplaces like Amazon and eBay, with a focus on driving traffic, conversions, and ROI.
  • Strong organizational and multitasking skills with a keen eye for detail.
  • Advance understanding of marketing principles, branding, and digital media.
  • Comfortable working with data, spreadsheets, and marketing analytics tools.
  • Proficient in Microsoft Office or Google Workspace; familiarity with Adobe Creative Suite or project management tools is a plus.
  • Excellent written and verbal communication skills.
  • Enthusiasm for the automotive, powersports, or consumer electronics industries.
  • Local to the Greater-Chicagoland area and able and willing to be in our Libertyville based office.
  • Travel when required: Up to 30% or as marketing events & launches warrant.

Preferred

  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Benefits

  • Benefits: Medical, Dental, Vision, Life, 401k plan and more
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SEMA's Education programs encompass all of our educational efforts. Our mission is to provide the automotive aftermarket with outstanding professional development and training resources. Additionally, SEMA Education is committed to fostering the industry's next generation of leaders and innovators.

Traffic Signals

Monthly Visitors
108.4K
Traffic Source Mix
Search
31.6%
Direct
35.4%
Referral
10.9%
Social
3.2%
Paid
0.8%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
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