Brand Manager

Chicago, IL (On-site)

$80K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand governance and training for Scion’s student-living communities, aligning brand standards across digital and in-person touchpoints.

  • Lead audits across digital and physical spaces to ensure brand consistency.
  • Must-have: Strong brand management and cross-functional collaboration skills.
  • Standout: Experience rolling out brand programs at scale with budget oversight.

Job Description

Responsibilities

  • Ensure Scion’s community brand standards are consistently applied through regular audits and evaluations across digital and physical spaces.
  • Identify brand inconsistencies, escalate as needed, and collaborate cross-departmentally to improve the resident experience.
  • Contribute expertise to departmental initiatives and collaborate across departments to integrate Scion’s brand strategy into all business areas.
  • Provide tools and resources to support team members' compliance with brand standards across digital and physical spaces.
  • Lead strategy of annual campaigns, collaborating with Marketing to ensure alignment with lead goals, marketing strategy, and overarching sales goals.
  • Oversee execution of promotional online stores for all brands, ensuring brand standards are upheld and budget is aligned with established benchmarks.
  • Manage the daily creative workflow to ensure alignment with Scion’s community corporate brand strategy.
  • Connect reputation data to resident data, providing insights to the broader organization through regular KPI reporting.
  • Manage reputation activities, including responding to customer reviews and maintaining Scion’s communities’ presence on Google, Yelp, and social media.
  • Oversee reputation management workflow to maintain review response rates at established benchmarks.

Requirements

  • Bachelor’s degree in Marketing, Communications, and/or relevant field of study or experience.
  • Minimum 2 years of leadership experience and 3 years of brand, marketing or communication experience.
  • Demonstrated strong organizational and problem-solving skills; Attentive to detail.
  • Highly developed interpersonal, written and verbal communication skills.
  • Manages multiple projects and meets goals and deadlines timely and consistently; Requires minimal guidance to accomplish general tasks.
  • Works well independently, as a member of various teams and with all levels of management.
  • Versatile, flexible, and thrives in an environment where there are constantly changing priorities.
  • Adept at building customer relationships
  • Proficiency with Microsoft Office suite; ClickUp and Entrata is a plus.
  • Commitment to excellence and high standards.
The Scion Group logo

The Scion Group

The Scion Group is the largest owner/operator of off-campus student housing communities globally, with nearly 98,000 beds of student accommodations in 149 communities, serving 83 college and university markets across 35 U.S. states. Scion employs over 1,600 team members and has over $10 billion of assets under management. Scion also acts as an independent advisor to colleges and universities, foundations, and private-sector providers, with experience in more than 300 campus markets.

Founded in 1999
Chicago, Illinois, USA
967 employees (36 in marketing)

Traffic Signals

Monthly Visitors
14.3K
Traffic Source Mix
Search
33.3%
Direct
54.7%
Referral
7.2%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~970

Marketing Team

Marketing Team Size
33 (3% of company)
Median Career Experience
7 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
3

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