Brand Manager

Brea, CA (On-site)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead the product and brand strategy for Samyang America, guiding development, go-to-market, and cross-functional delivery while managing the P&L and driving growth across instant meals, sauces, and related lines.

Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Lead cross-functional teams across development, marketing, and sales to deliver scalable, consumer-led products.

Job Description

Responsibilities

Develop and lead an annual strategic plan to deliver against brand/s objectives.
Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
Utilize tools like Nielsen, IRI (Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities.
Act as a voice of the customer, advocating for consumer needs and preferences in product development.

Requirements

5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)
New product development, commercialization and launch experience in retail is mandatory
Must have people management experience - managed a minimum of 1 person
Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data
Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC

Preferred

CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)

Benefits

annual incentive bonus
medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

Samyang America, Inc.

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com