Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
1 day ago
Brand Manager
Bloomington, MN (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own brand strategy, portfolio evolution, and commercialization across insights, launches, and GTM with cross-functional ownership and data-driven decisions.
- Brand Strategy & Health: guide positioning, narrative, and long-term health of the portfolio.
- Portfolio & Launch: manage assortment, SKU rationalization, line extensions, pricing, forecasting, and launch support tools.
- Cross-Functional Execution: collaborate with Sales, Operations, R&D, Finance and external partners to move initiatives in a fast paced environment.
Job Description
Responsibilities
- Lead development of brand positioning, strategic narrative, and long-term brand health initiatives
- Lead marketing communications development across packaging, digital assets, sell-in materials, and creative campaigns
- Manage marketing budgets and support investment allocation decisions to maximize growth opportunities
- Support innovation pipeline development from concept through commercialization and sell-in
- Manage portfolio assortment and SKU rationalization efforts to support growth and profitability
- Identify opportunities for product improvement, line extensions, whitespace opportunities, and portfolio expansion
- Drive forecasting, pricing analysis, and commercialization planning
- Develop sales materials, customer presentations, and launch support tools
- Collaborate closely with Sales, Operations, R&D, Finance, and external agency partners
- Drive accountability and momentum across initiatives in a fast-paced environment
Requirements
- Bachelor’s degree in Business, Marketing or related fields. An MBA is a plus.
- 3–6 years of experience in brand management, innovation, portfolio management, or related CPG roles
- Passion for food, consumer trends, and brand building
- Experience working with syndicated data (Nielsen, Circana/SPINS, Numerator, etc.) preferred
- CPG experience strongly preferred
- Hispanic foods experience is a plus
- Spanish proficiency is a plus
- Physical requirements: Performs work primarily in an office setting, requiring extended periods of sitting and computer use. Occasionally lifts, carries, pushes, or pulls items weighing up to 15 pounds.
Nice to Have
- MBA is a plus
- Experience with syndicated data (Nielsen, Circana/SPINS, Numerator, etc.) preferred
- CPG experience strongly preferred
- Hispanic foods experience is a plus
- Spanish proficiency is a plus
Benefits
- High-growth brands with strong momentum
- Opportunity to shape innovation and strategy in a meaningful way
- Collaborative, entrepreneurial culture where ideas move quickly
- Exposure to multiple brands, categories, and retailers
Sabrosura Foods
Welcome to Sabrosura Foods – where culinary tradition meets innovation. Rooted in the rich heritage of Hispanic cuisine, we are dedicated to crafting delicious, fresh foods that resonate with the rhythms of family gatherings, shared stories, and the joy of connecting over food. At Sabrosura Foods, we believe that food is an experience, a journey through flavors, and a celebration of cultures. Our name – 'Sabrosura' – encapsulates this essence, blending 'sabor' (flavor) with 'sura' (essence) to bring out the very best in Hispanic foods and flavors. Every product is a testament to our commitment to quality, tradition, and the vibrant spirit of our brands. As one of the largest producers of Hispanic products in the U.S., our well-loved brands include Pancho’s, El Viajero, Reynaldo’s, La Morenita, and Bio Salud.
Funding
Last Raise
Private Equity, 7 years ago
Funding History
- Jan 2019Private Equity
