Drive brand strategy and cross-functional execution for Riboli Family Wines’ portfolio.

• Lead brand positioning and identity across multiple brand portfolios, ensuring consistency across all consumer and trade touchpoints.
• Partner with design teams to develop cohesive brand materials and packaging updates aligned with brand strategy.
• Act as brand lead internally and externally, aligning cross-functional teams around clear priorities and objectives.
• Develop and execute national marketing campaigns supporting brand growth across on- and off-premise channels
• Create sales sheets, tech sheets, and brand tools to support distributor and retail execution
• Build and present brand programs and initiatives to Sales teams to drive distribution and activation.
• Ensure alignment between national campaigns and trade marketing initiatives
• Manage relationships with external agencies where relevant
• Develop campaign briefs and oversee execution from concept through launch
• Monitor timelines, budgets, and deliverables to ensure on-time and on-brand execution
• Provide strategic direction and performance feedback to agency partners