Brand Manager

Lewisville, TX (On-site)

$80K/yr – $90K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive the iSchool Virtual Academy brand strategy and cross-functional execution to grow awareness and enrollment.

  • Own brand planning and multi-channel campaigns across digital, print, and broadcast.
  • Must-have: 4–7 years in consumer/brand marketing with multi-channel experience.
  • Standout: Proven analytics/CRM tooling (e.g., Google Analytics, HubSpot) and cross-functional collaboration.

Job Description

Responsibilities
  • We are seeking a dynamic and creative Brand Manager for our iSchool Virtual Academy brand, with a passion for the education sector, to lead brand development and positioning efforts.
  • Lead brand development and positioning efforts.
  • Guide the vision and strategy behind a brand by developing marketing plans and driving innovation.
  • Our iSchool Virtual Academy Brand Manager will work regularly across functions to identify parent, student, and school insights and implement marketing tactics that will continue to push the brand forward.
  • Develop and execute comprehensive iSchool Virtual Academy brand strategies to increase brand awareness and market share.
  • Ensure iSchool Virtual Academy brand consistency across all marketing and communication channels.
  • Work with cross-functional teams (marketing, enrollment, creative, finance, operations, agencies) to support enrollment windows, regular communication, and the execution of the iSchool Virtual Academy brand plans.
  • Analyze and interpret market trends, syndicated data, and consumer research to track iSchool Virtual Academy brand performance and inform better marketing decisions.
  • Submit PO Requests to the Finance Department.
  • Ensure that the advertising agencies are on-brand, and ensure attrition is tracked
Requirements
  • Bachelor's Degree Required: Major in Business, Marketing Preferred
  • 4-7 years of experience in consumer or brand marketing
  • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
  • Strong understanding of branding principles and integrated marketing strategies
  • Proven ability to develop and execute multi-channel marketing campaigns
  • Proficiency in analytics and CRM tools (e.g., Google Analytics, HubSpot)
  • Exceptional communication and storytelling skills
Preferred
  • MBA in Marketing
  • Experience working with educational institutions or EdTech companies
  • Knowledge of trends and challenges in the education industry
  • Familiarity with marketing automation platforms and CRM tools
Responsive Education Solutions logo

Responsive Education Solutions

Our story began in 1998 when we, as a non-profit organization, were granted charters to open 15 dropout recovery and prevention schools. In 1999, our first school year, 50 staff members spread out across the state of Texas welcomed over 700 students, 65 of which graduated that year. At that time, our “home office” was literally in someone’s home with only a handful of employees.Over the years, in addition to Premier, our dropout recovery and prevention schools, we have developed a line of classical academies, STEM, and early college high schools, as well as several virtual school options, all with the intention of offering students and parents the choices that help them fulfill their dreams.Today, after twenty years in operation, we serve more than 20,000 students on more than 90 campuses across Texas and Arkansas through 5 distinct educational models. Our 2,300 team members remain dedicated to a highly focused moral and civics education mission to provide hope for all children.At ResponsiveEd, we are assembling a superior collection of talent to inspire and lead our students into the 21st century. When you come to work at ResponsiveEd, you are a part of something special; an opportunity to make a real difference in your society. As one of the largest charter school organizations in the nation, ResponsiveEd offers countless opportunities to shine, grow, and lead, all while having a great impact on something meaningful.

Founded in 1998
Lewisville, Texas, USA
1.3K employees (58 in marketing)

Traffic Signals

Monthly Visitors
20.7K
Traffic Source Mix
Search
40%
Direct
45.5%
Referral
11.7%
Social
2%
Paid
0.7%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
47 (4% of company)
Median Career Experience
25 years
Median Tenure
3.3 years