Responsibilities

• Brand Strategy & Positioning: Develop, collaborate, and implement brand strategies that grow the Refreshment business in frozen treats.
• Holistic General Management: Champion the bottom-line success of the brands, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Cross-Company Partnership: Lead communication & collaboration efforts with our partners at Ferrara, leveraging the equity of their powerful candy brands to drive Refreshment growth while contributing to their continued Masterbrand expansion.
• Licensed Business Strategy & Leadership : Lead our Licensed business, partnering with other brand leaders and licensor partners to bring cultural relevance to the category in retail and mobile vending.
• Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation: Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Support: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• New Product Development : Partner with our innovation team, product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Performance Tracking & Optimization: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Team Leadership: Lead & coach a team of (1) Sr. Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.