Brand Manager, Qunol at Opella | New Jersey, USA | $110K/yr – $150K/yr

Opella

Brand Manager, Qunol

New Jersey, USA (On-site)

$110K/yr – $150K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand strategy execution and P&L for designated lines, translating insights into growth targets and cross‑functional decisions that shape media, trade, and launches.

Growth Strategy & Performance: own targets, KPIs, and alignment with leadership across product lines.
Brand & GTM Execution: translate insights into positioning and annual plans, lead media, PR, shopper marketing, and partnerships.
Commercial Execution & Analytics: partner with Sales to set pricing, promotions, and in-store plans while surfacing data-driven recommendations.

Job Description

Responsibilities

Own strategy, business performance, and P&L management for designated product lines, partnering with leadership to set growth targets, KPIs, and brand priorities.
Translate insights into brand positioning and annual plans, delivering impact through media, PR, shopper marketing, and partnership activations.
Lead ideation of commercial innovation (claims, line extensions, renovation) along with partnering with Innovation team to commercialize new products with GTM plans and support.
Partner with Sales and Commercial teams to translate brand strategy into strong retail execution, including pricing, promotion, and in-store performance.
Write compelling creative briefs and manage agency partners to deliver strong, on-brand work
Translate data into actionable insights, building clear, compelling recommendations that influence leadership and cross‑functional decision‑making.
Monitor performance across sales, media, brand health, and competitive trends, using data‑driven insights to influence decisions, align cross‑functional teams, and drive results under pressure.

Requirements

4+ years of experience in brand management or related functions; CPG, wellness, beauty, or personal care experience preferred
Successful track record managing launches, campaigns, activations, and cross-functional initiatives
Strong judgment and the ability to make clear recommendations in ambiguous situations is essential
Strong communicator with excellence in written storytelling (briefs, decks, messaging)
Comfort operating in a fast-paced, high-impact environment
Solid foundation in data analysis and business performance tracking; experience with analytical tools (Circana/Nielsen, Numerator, etc.) and insights (Zappi, Ipsos, etc.) preferred

Opella

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission on our website.

4.1K employees (615 in marketing)

www.opella.com