Responsibilities

• Brand plan development - work with SBM to develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Program management and execution - manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.
• New product development - work with new product development team to utilize consumer-driven insights to drive long-term growth of the brands; help translate insights into profitable product innovations and develop selling proposition and sufficient launch support plans to retail.
• Social media management - Lead social and digital marketing strategy and execution, partnering with agency and internal stakeholders to develop content plans, optimize performance, ensure regulatory compliance, and strengthen consumer engagement.
• E-Commerce/Digital Marketing Exposure - Partner with eCommerce, media, and sales teams to optimize brand performance across digital channels and retail.com platforms
• Market analysis - provides consumption-based data analysis and monthly consumption updates for portfolio. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
• Business forecasting/results - partner with Sales, Demand Planning, Finance, and Supply Chain teams to develop accurate volume forecasts and support business planning processes.
• Sales - provide the sales organization with presentation materials for retailer presentations using category management best practices.
• Margin enhancement - Lead cross functional team to identify key areas for margin improvement across portfolio

Requirements

• Bachelor's degree required.
• Marketing, Business, or related field preferred.
• 4-6 years of progressive brand management, marketing, consumer packaged goods (CPG), consumer healthcare, or related experience.
• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Experience utilizing syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) to identify business opportunities and develop recommendations.
• Experience managing marketing budgets and evaluating return on investment of marketing initiatives.
• Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit.
• Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position.
• Strong commercial acumen and understanding of retailer and consumer dynamics.
• Strong interpersonal and public relations skills. Good organizational and problem-solving skills.
• Demonstrated ability to lead cross-functional teams and influence stakeholders without direct authority.
• Travel : 10% ability to travel via car, plane, rail.

Preferred

• MBA a plus.