Responsibilities

• Developing Winning Strategies – Create iconic brand and growth strategies
• Support execution of a robust US market brand plan for SANTA TERESA, BACARDÍ Premium Rums, and Havana Club, strengthening brand equity and delivering against annual Brand financial and commercial targets.
• Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis and analytical assessments of impact of activities.
• Impact Culture Through Creativity – Create culture-shaping connections
• Work with brand agency partners to ensure all brand programs and deliverables are effective in solving brand jobs to be done, including execution of PR, social, digital, and below-the-line activities. Collaborate with Venezuela based joint venture team to ensure alignment and consistency on Global initiatives.
• Support US strategic planning and execution for feet on the street programs, including Advocacy, Retail Specialist initiatives with TEAM Enterprises, and day to day management of the Premium Rum Ambassador team.
• Manage strategic planning, development and execution of US BTL programs, working with shopper marketing to ensure SANTA TERESA, BACARDÍ Premium Rums, and Havana Club are increasingly integrated into NAM planning and commercial calendars.
• Unlock Growth Through Innovation – Create consumer-centric innovation
• Support Senior Brand Manager and Global Brand Partners on US innovation planning to deliver on brand jobs to be done.
• Support marketing planning and activation of US innovations, including PR, social, digital, paid, dcom, and below-the-line activities, to ensure delivery on brand and commercial targets.

Requirements

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• 5+ years of experience in brand management or agency experience leading multiple marketing projects cross-functionally.
• Experience in the brand planning cycle and working to deliver on brand goals and initiatives.
• Background in spirits, beverage, FMCG, lifestyle, experiential marketing, or luxury brands is ideal.
• Proven ability to manage external agencies and partners with professionalism.
• You will have fundamental experience in multiple disciplines (e.g. PR, digital, social, experiential, media, sponsorships).
• Basic understanding of profit drivers and have a commercial focused approach to brand planning.
• You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.
• You possess verbal/written skills at all levels of an organization, and an ability to generate meaningful presentations.
• Remain abreast of legal regulations in the industry for the country.

Preferred

• MBA is ideal and preferred.

Benefits

• The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
• Some benefits may be subject to an employee contribution.
• Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.