Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 days ago
Brand Manager, Powerade
Atlanta, GA (On-site)
$107K/yr – $139K/yrSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive brand marketing leadership and cross-functional activation for a high-growth CPG portfolio.
- Own annual marketing plans from Big Bets to evergreen initiatives.
- Must-have: 4–5 years in brand marketing or product ownership
- Standout: Cross-functional alignment experience in a large organization
Job Description
Responsibilities
- Lead execution of annual marketing plans spanning Big Bets to evergreen initiatives with cross-functional teams and agencies.
- Lead annual innovation initiatives through the stages & gates process, contributing to concept development, positioning, and commercialization strategy.
- Translate consumer insights and business performance into actionable opportunities for brand growth. Identify risks, gaps, and opportunities in plans and proactively recommend solutions.
- Enable omnichannel brand experiences with Marketing Technology team and AI tools. Stay abreast of the dynamic digital ecosystem and pivot brand plans when needed.
- Collaborate with EPICS and IMX teams to ensure consistent, high-impact activation across brand assets and channels.
- Drive alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
Requirements
- Bachelor’s degree in Marketing, Communications or Business
- 4-5 years of experience in brand marketing or product ownership in CPG
- Experience with Nielsen or IRI and other quantitative research tools
- Demonstrated ability to lead cross-functional teams and drive alignment across a complex organization
- Experience with the pack and/or product innovation process spanning briefing, consumer & product testing through to execution
Preferred
- MBA or equivalent advanced degree preferred
- Strong experience in NARTD category is preferred
- Ability to operate in a fast-moving, competitive environment (as a capability)
- Experience with pack and/or product innovation process spanning briefing, consumer & product testing through to execution (preferred)
- Demonstrated success in managing brand initiatives and cross-functional execution (preferred)
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company
4.1 Glassdoor
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers
Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
803.8K
Traffic Source Mix
Search
47.3%
Direct
36.6%
Referral
9.9%
Social
5.1%
Paid
0.8%
Headcount Trend
Current headcount: ~50.3K
Marketing Team
Marketing Team Size
4,680 (9% of company)
Median Career Experience
19 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Manuel "Manolo" Arroyo
Executive Vice President & Global Chief Marketing Officer
At the company for 30 years 11 months
Stacy Jackson
Vice President, Marketing Coca-Cola Trademark, North America
At the company for 11 years 1 month
Katie Baillie Miller
Global Vice President Marketing, CCL & PACS Intelligence Services
At the company for 27 years 2 months
Hamza Ahmed
Global Vice President Marketing - Sparkling Portfolio
At the company for 13 years 3 months
