Responsibilities

• Brand Strategy and Stewardship
• Support the development and activation of brand strategy, positioning, and messaging.
• Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints.
• Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience.
• Help shape new ways of working across brand, creative, and media as internal capabilities continue to grow and evolve.
• Advertising and Campaign Leadership
• Oversee the development and execution of brand advertising and integrated campaigns from brief through launch.
• Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives.
• Collaborate with media partners and internal stakeholders to ensure media plans support brand strategy, campaign objectives, and audience priorities.
• Support campaign planning across enterprise and market priorities, balancing consistency with business and market needs.

Requirements

• 6 to 10 years of experience in brand management, brand strategy, integrated marketing, advertising, or related roles.
• Experience supporting brand strategy development and overseeing integrated campaign execution.
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Strong understanding of brand positioning, messaging, creative development, and campaign rollout. Demonstrated ability to work effectively across a matrixed organization and influence without direct authority. Excellent communication and presentation skills.
• Strong judgment, attention to detail, and follow-through. Ability to balance strategic thinking with hands-on execution.

Preferred

• Experience working with creative, media, or brand agencies.
• Experience operating in a complex, cross-functional organization. Experience helping build brand consistency across markets, teams, or customer touchpoints.

Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year.
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision).
• Annual 401(k) Employer Contribution.
• Free onsite gym at our Woodbridge Location.
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance).
• Robust health and wellness program and fitness reimbursements.
• Various Paid Family leave options including Paid Parental Leave.
• Tuition Reimbursement.