Responsibilities

• Help drive strategic brand planning; managing the execution of the marketing plan to ensure efficient and effective use of the budget
• Create strategy for new launches and work directly with COGS to inform pricing
• Management of Vitafusion product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy
• Brief marketing, eComm, web and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
• Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
• Driving growth and profitability of the Vitafusion brand
• Developing and enforcing brand guidelines across all facets of marketing
• Competitive brand, trend and sales analysis using POS and Nielsen Data
• Review and ensure the profitability of promotional activity
• Monthly sales forecasting and inventory analysis and planning to ensure proper in-stock levels

Requirements

• Bachelors degree or equivalent experience required
• 5+ years in product/brand marketing; experience in the CPG industry a plus
• Ability to understand how to identify/interpret trends
• Analytic & strategic thinking along with financial planning experience and creative thinking
• Proven experience in planning, delivering, and measuring direct marketing campaigns
• Advanced Excel and power point skills is a must

Benefits

• We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!