Responsibilities

• Paid Media Performance & Agency Management (Day 1 Priority)
• Contribute strong POV on 360 marketing strategies and consumer targeting to guide tactical planning efforts.
• Partner in developing the strategic direction of consumer media (paid, organic, and earned) to align with brand and business strategy with agency and brand team.
• Act as the main point of contact for paid media agency partners.
• Proactively monitor and analyze campaign performance across Google Search, Meta, TikTok, Programmatic, and other paid media channels.
• Articulate strategy both verbally and through written communication to broader team and leadership.
• Deliver data-driven insights and suggest optimizations to improve ROI and campaign effectiveness.
• Generate and present clear reports on KPIs, conversions, and revenue impact to internal stakeholders.
• Stay ahead of digital media trends and technologies to recommend innovative approaches.

Requirements

• 3+ years of marketing experience.
• 2+ years of hands-on digital paid media performance analysis and campaign management (must be able to identify issues/optimizations independently from day one).
• Strong knowledge of social media best practices (content, format, audience targeting, copy, etc.).
• Strong data analysis skills with proficiency in Excel (pivot tables, data sets) and Google Analytics (or similar tools).
• Proven ability to hold agencies accountable and deliver business results.
• Food & Beverage CPG experience preferred.
• Strong communication and storytelling skills (written and verbal).
• Highly detail-oriented with the ability to manage multiple projects simultaneously.
• Collaborative, results-oriented, and adaptable to changing market conditions.
• Can perform the functions of the job with or without a reasonable accommodation

Preferred

• Food & Beverage CPG experience preferred.

Benefits

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• PaidTime Off: sick leave, vacation, and 6 company observed holidays;
• 401(k):company match begins after the first year of service and follows the company vesting schedule;
• Base salaryrange of$105,000 - $135,000;
• Incentive Pay:This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
• Career Development:Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.