Responsibilities

• The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John’s category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John’s category marketing strategy.
• Duties and Responsibilities (other duties as assigned)
• Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
• Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
• Manage market tests and contribute to work with agencies to bring the product to life in communication
• Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
• Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
• Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
• Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
• Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives

Requirements

• 3 – 6 years minimum marketing experience; food marketing or innovation experience preferred
• Bachelor’s degree in Business Administration, Marketing, or related field
• Ability to travel up to 25%
• Experience in Restaurant or Retail Operations preferred, passion for company brand
• Understanding of marketing/brand/product development management principle
• Analytical Skills: effectively uses data to generate insights for operations excellence
• Planning & Prioritization: highest impact, highest value
• Financial & Business Acumen
• Communicates Effectively and Candidly
• Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions