Brand Manager

Beverly Hills, CA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand strategy execution with cross functional leadership and ensure market fit from insight to launch.

  • Collaborate with the CMO and cross functional teams to define a focused brand roadmap tied to business goals.
  • Oversee agencies and go-to-market plans for new product launches across channels, including packaging alignment.
  • Use market research to shape positioning, consumer insights, and ongoing brand performance improvements.

Job Description

  • Collaborating with cross functional teams, and leveraging industry data, create a brand roadmap.
  • Lead the efforts of all Agencies that are partnering with IJW on the success of the brand.
  • Ensure that packaging meets the needs of the product goals.
  • Collaborate with Finance to ensure COGS are set up for product success.
  • Manage creative marketing campaigns to drive consumer engagement and product visibility across various platforms, including digital, social media, and in-store activations.
  • Manage the brand’s go-to-market strategies for new product launches, ensuring a seamless and impactful launch across all channels.
  • Conduct market research to identify trends, consumer preferences, and competitive positioning, and use these insights to inform brand strategies.
  • Monitor brand performance, including sales and consumer feedback, and provide recommendations to optimize marketing efforts and improve brand awareness and loyalty.
  • Work closely with internal teams such as sales, digital marketing, and product development, Finance, Legal, as well as external agencies and partners, to execute brand initiatives.
  • 5+ years of experience in brand management within the spirits industry.
  • Proven experience developing and executing brand strategies and marketing campaigns.
  • Strong understanding of consumer behavior, market trends, and brand positioning.
  • Experience with digital marketing, social media, and e-commerce strategies.
  • Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Strong communication and presentation skills, with the ability to work collaboratively across departments.
  • Bachelor’s degree in marketing, Business, or a related field.
    • Industry Disruptor: Rapidly growing spirits company with a global footprint and a unique portfolio of premium brands.
    • Building a Premium+ Brand Portfolio (brands, categories, segments etc)
    • High-Impact Role: Entrepreneurial environment where your ideas drive real business results.
    • Collaborative Culture: Work with experienced industry leaders in a creative, fast-paced, and dynamic team.
    • Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.

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    Current headcount: ~136

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