Responsibilities

• Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing, aligning activation to retailer priorities while driving visibility, cultural relevance, and conversion across key retail partners
• Co-develop and execute retail-first activation plans spanning in-store merchandising, retail media, POS, digital shelf optimization
• Own the strategy and execution of event and experiential marketing, including high-impact consumer activations that drive awareness, trial, and earned amplification
• Create distinctive, premium brand experiences that translate product benefits into emotionally compelling, appearance-driven moments
• Ensure experiential initiatives are designed for content capture and amplification across social, influencer, PR, and retail media ecosystems
• Own professional touchpoint strategy and engagement, education, and influence programs that build credibility and recommendation
• Drive launch readiness across cross-functional teams (Sales, Supply, Regulatory, Agencies), with a focus on retail and field execution excellence
• Support and co-lead integrated omni-channel marketing plans across digital, retail, and consumer touchpoints in partnership with the Sr. Brand Manager
• Contribute to the development of brand positioning, messaging, and campaign strategy, ensuring alignment with shopper insights and retail realities
• Partner with agencies to support delivery of best-in-class creative and media strategies

Requirements

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs.; Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 5 Years of Relevant Experience

Preferred

• Brand marketing experience in OTC, CPG, or related industries
• Proven experience leading or supporting new product launches or major brand innovations
• Experience in beauty, personal care, wellness, or other socially-driven categories strongly preferred
• Demonstrated success in shopper/retailer and professional marketing
• Experience leading event marketing or experiential activations strongly preferred
• Strong analytical skills with the ability to translate insights into actionable growth strategies
• Proven ability to set, track, and deliver against KPIs tied to sales and share performance
• Excellence in agency management and creative judgment
• Strong strategic thinking combined with hands-on execution capability
• Effective cross-functional collaboration in a matrixed environment

Benefits

• Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!