Responsibilities

• Own Brand Voice & Cohesion
• Ensure brand voice, tone, and visual expression are cohesive across all channels (social, influencer, PR, retail, e-commerce, packaging, displays, events, and internal/external presentations)
• Act as the brand gut-check on messaging and creative before it goes live
• Maintain and evolve brand guidelines as the brand grows
• 360° Marketing Calendar & Integrated Planning
• Own the brand’s 360° marketing calendar, ensuring all activity across brand campaigns, product launches, retail moments, PR, influencer, social, paid, experiential, and owned channels is fully aligned and thoughtfully sequenced
• Plan far enough ahead to ensure no stone is unturned - anticipating key moments, dependencies, and opportunities well before execution begins
• Partner cross-functionally to align priorities, timelines, messaging, and asset needs across teams
• Continuously optimize the calendar based on performance, business needs, and real-time learnings, balancing long-term brand building with agile execution
• Ensure marketing plans are scheduled to maximize impact, avoid overlap or gaps, and deliver against both brand and commercial goals

Requirements

• 3–5 years of Beauty brand marketing experience, ideally in mass or a fast-growing startup
• Exceptional organizational and project management skills
• A sharp creative eye and strong aesthetic sensibility
• Strong PowerPoint and visual storytelling capabilities
• Comfortable working fast, iterating, and building as you go